What is Market Research?
Market research is the process of gathering and analyzing information about a market, product or service. When companies want to identify marketing opportunities such as consumer spending habits, product feedback, brand & competitor awareness, and other factors affecting an industry, they administer market research studies. These can be conducted in a variety of ways, most commonly in the form of online surveys, focus groups, in-depth interviews and in-home product testing.
What is a Market Research Panel?
A market research panel is a group of people who have agreed to participate in market research studies by sharing their opinions on various topics. Companies choose to conduct their research using panels because this is the most reliable way to collect feedback from a diverse group of individuals and hard-to-reach consumers.
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